Wednesday, April 29, 2009

Your Event Is Your Incentive

In the traditional sense, incentives that involve an event are implemented to increase productivity - the best producers get to go on a trip and/or to the event. (Event, in this context, is used in a broad sense to include conventions, exhibitions, meetings, celebrations, etc.) This can be a powerful tool in your organization if handled correctly and engineered to extract the maximum amount of benefit available.

That’s what we do at Cre8ive Network.

We help you create an event that will become a PEAK EXPERIENCE and market it to your people in a way that will act as a powerful incentive for your people to do whatever it takes to be able to participate – again and again.


We have experience integrating incentive elements into your event and sustaining additional incentive elements long afterwards, eventually ramping them up to the next event.
•Make it clear that participation will not be automatic for anyone.
•Participation in the event could be dependent on the achievement of key business drivers.
•Certain criteria may be set to encourage the achievement of desired results ramping up to event registration.

The emphasis is always on treating the event itself as a branded PEAK EXPERIENCE. Being able to attend and participate will become your most powerful incentive. Investing in your event is an investment in the primary incentive that drives your most important results.


Think of it. Handled correctly and marketed strategically, your event can positively impact recruiting, retention and productivity. And it won’t be limited to just your employees. Your suppliers will want to participate and may, in some cases, play an important part in sharing some of the financial investment for the event. We understand the important role that suppliers represent to your company and are experienced at functioning in a way that strengthens the bonds with those “business partners” of yours.

We work collaboratively with them to ensure that they get what they need to be effective for you. We take the time to talk to them, clarify their needs and do what has to be done so that they can do their best for you.

At Cre8ive Network we’re committed to helping you expand the concept, awareness & impact of your incentive/event to positively impact your people, your relationships and to ultimately grow your business.

Cre8ive Network could be your Las Vegas Resource Partner

Wednesday, April 15, 2009

Negotiators Have An Edge On The House (for a limited time)

ViV = Value in Vegas

Las Vegas continues to capture the world's imagination as the destination where anything is possible. With more than 140,500 guest rooms, 9.8 million square feet of convention and exhibit space, award-winning restaurants, luxurious spas, fantastic shopping, world class golf, and truly unique entertainment, Las Vegas remains one of the most exciting convention, meeting and incentive destinations in the world.

Top 10 Reasons There Is So Much Value in Vegas Now:

•No. 1 Accommodations With more than 140,000 rooms, Las Vegas offers the best group value proposition in the world.

•No. 2 Convention Services With more than 233,000 resort industry employees, Las Vegas will provide the best convention experience in the world. Our resorts host more than 22,000 meetings, conventions and incentive programs annually, ranging in size from 10 to more than 100,000 attendees.

•No. 3 Increased Attendance The attractiveness of Las Vegas generates strong attendance for meetings. On average, attendance increases 14% when conventions rotate into Las Vegas. Research also shows that attendees spend more time in meetings and on the trade show floor when programs are held in Las Vegas.

•No. 4 Convention Centers Space, space and more space. Las Vegas has more than 9.8 million sq. ft. of exhibit space and is home to three of the country's 10 largest convention venues: the Mandalay Bay Convention Center, a 1.7 million-square-foot center on the south Strip; 1.8 million-square foot Sands Expo and Convention Center adjacent to the Venetian; and the 2.3 million-square-foot Las Vegas Convention Center.

No. 5 Air Service With more than 900 flights per day and non-stop service from 130+ US cities, Las Vegas is easy on your time and budget.

No. 6 Location, Location, Location McCarran International Airport is conveniently located just one mile from Las Vegas Boulevard and 3.5 miles from the Las Vegas Convention Center. Over 70,000 hotel rooms are within a 15 minute drive from the airport.

No. 7 Weather Las Vegas averages 320 days of sunshine per year. With an average temperature of 66.3 degrees, annual rainfall of 4.13 inches and humidity around 29 percent, the climate is perfect for meetings held throughout the year.

•No. 8 Transportation The close proximity of Las Vegas hotels, in many cases, eliminates the need for transportation as delegates can walk to many destinations. When transportation is required, however, Las Vegas offers a myriad of options including bus, taxi, shuttles and the country's first automated monorail.

No. 9 Dining There are few other cities in the world that are able to boast about the wide array of dining options available, from all-you-can-eat-buffets to some of the finest restaurants in the world. Many of the great chefs have set up shop in Las Vegas restaurants, where patrons are consistently rewarded with great food. As a result, Las Vegas has options for every culinary taste.

No. 10 Las Vegas Convention and Visitors Authority, The LVCVA, is the ultimate authority on Las Vegas. Cre8ive Network works with their team of friendly Las Vegas experts and their extensive array of tools available to help us, help you - including:

-Lead distribution -Attendance promotion -Site inspection arrangements -Familiarization tours

-Facility and contact information -LVCVA housing assistance -Local supplier coordination

-Promotion assistance -Press releases/press kits -Visitor brochures, guides and maps

-Calendar of events and shows -Convention/trade show planning services -Registration Staffing

-Destination Research


Question ---------------------------------- 2008 Answer

How many visitors come to Las Vegas? 37,481,552

How many convention delegates visit? 5,899,725

How many conventions are held per year? 22,454

What is Clark County's gaming revenue? $9.8 Billion

What is Las Vegas Strip's gaming revenue? $6.1 Billion

What is Downtown's gaming revenue? $582 Million

What is Boulder Strip's gaming revenue? $837 Million

Average visitor's gambling budget per trip? $532

What is Las Vegas' city-wide occupancy? 86.0%

What is Las Vegas' hotel occupancy? 89.8%

What is Las Vegas' motel occupancy? 57.8%

What is Las Vegas' weekend occupancy? 89.8%

What is Las Vegas' midweek occupancy? 84.3%

U.S. national average hotel occupancy? * 60.4%

# of enplaned/deplaned airline passengers? 44,074,707

Avg daily auto traffic: all major highways? 82,093

Avg daily auto traffic: I-15 @ NV/CA Border? 37,686

What is the average nightly room rate? $119

How many hotel/motel rooms are in Las Vegas? 140,529

How long is the average visitor's trip (in nights)? 3.5

What % of visitors are under 21? 6%

What is the average age of a visitor? 50.6

What % are first time visitors? 16%

% of visitors are from Southern California? 24%

What % of visitors are International? 15%

*U.S. average hotel occupancy based on data from Smith Travel Research LAST UPDATED: 3/09Compiled by the Las Vegas Convention and Visitors Authority, Research Department

Cre8ive Network could be your Las Vegas Resource Partner

1st Minute of Video Visit with D. Christopher Jenkins

For the rest of this Video Visit please go to: