Now open for business, the brand new Hard Rock Cafe Las Vegas, located in the heart of The Strip, is the sensory experience of Las Vegas. The Rock Shop will be open at 9:00 a.m. Vegas time, while the restaurant will open at 11:00 a.m. Vegas time and keep going until 2 in the morning. Sure to contend as one of the city’s premier dining and entertainment destinations, the 42,000-square foot flagship cafe features a 950-seat restaurant, live concert venue and the world’s largest Rock Shop complete with Hard Rock’s limited-edition merchandise. This is Hard Rock’s second cafe location in the Las Vegas market. The original Hard Rock Cafe Las Vegas at Hard Rock Hotel, located at 4475 Paradise Rd., remains open and will continue to provide Rock Star service for guests. In addition, the authentic memorabilia collection of Hard Rock will be showcased via innovative multimedia technology. The new Las Vegas cafe is the marquee location for new unique interactive experiences for guests – from right in their booth to throughout the Cafe with Microsoft Surface™ and the Rock Wall™ featuring multi-touch technology enabling fans to explore the world’s greatest rock ‘n’ roll memorabilia collection and virtually tour all of the company’s 156 venues around the world. This is a Hard Rock Cafe unlike any other, one that truly must be seen and experienced. You will not soon forget it.