Friday, November 20, 2009

City Center - Capital of the New World

LAS VEGAS-MGM Mirage has a new CityCenter web site up and running this week. The site,, comes one month in advance of the $9-billion, 17-million-square-foot development opening to the public. Check it out...

Take a closer look @ Aria...

Monday, October 26, 2009

The New Hard Rock Cafe Las Vegas

Now open for business, the brand new Hard Rock Cafe Las Vegas, located in the heart of The Strip, is the sensory experience of Las Vegas. The Rock Shop will be open at 9:00 a.m. Vegas time, while the restaurant will open at 11:00 a.m. Vegas time and keep going until 2 in the morning. Sure to contend as one of the city’s premier dining and entertainment destinations, the 42,000-square foot flagship cafe features a 950-seat restaurant, live concert venue and the world’s largest Rock Shop complete with Hard Rock’s limited-edition merchandise. This is Hard Rock’s second cafe location in the Las Vegas market. The original Hard Rock Cafe Las Vegas at Hard Rock Hotel, located at 4475 Paradise Rd., remains open and will continue to provide Rock Star service for guests. In addition, the authentic memorabilia collection of Hard Rock will be showcased via innovative multimedia technology. The new Las Vegas cafe is the marquee location for new unique interactive experiences for guests – from right in their booth to throughout the Cafe with Microsoft Surface™ and the Rock Wall™ featuring multi-touch technology enabling fans to explore the world’s greatest rock ‘n’ roll memorabilia collection and virtually tour all of the company’s 156 venues around the world. This is a Hard Rock Cafe unlike any other, one that truly must be seen and experienced. You will not soon forget it.

World's Largest Helium Balloon to Take Flight Above the Strip

The Cloud Nine balloon, the largest helium-filled, land-tethered balloon in the world, will become the newest major landmark from a site on Las Vegas Boulevard across from Mandalay Bay Resort & Casino on Oct. 5. The attraction will elevate up to 30 passengers at a time in a customized gondola that will offer its high-flying guests a 360-degree view of Las Vegas from nearly 500 feet in the air. The 7-story wide by 11-story high balloon is also uniquely Illuminated from within, making it visible from miles away. For more information, please contact Stephanie Wilson, Wicked Creative,

Thursday, October 1, 2009

The Awesomeness Manifesto

The next generation of business leaders will use new language to convey their fresh ideas. Today’s business lexicon will not survive intact. We should know, because we work with a lot of young people.

One business thinker doing this already is Umair Haque, a consultant for big business and author of big ideas for the Harvard Business School blog. He has written a preview of tomorrow in something he calls the Awesomeness Manifesto.

Awesomeness may sound like a fuzzy and imprecise term to some. But Haque’s point is that the new generation knows awesomeness when they see it. The Awesomeness Manifesto is full of ideas for business built on sustainable value where the central role is to make the world a better place.And in this post he talks about the power of Love, sustainability, remixing value, and the new way of innovation.

Here are the four pillars of his Awesomeness Manifesto:

Ethical production: without an ethical component, awesomeness isn't possible. The buy low, sell high mentality is yesterday’s mantra.

Insanely great stuff: put creativity front and center and you’ll get an emotional reaction from anyone who sees it. Delight the customer.

Love: Apple creates products people love. Their employees love to show off how awesome these products are and customers love shopping in Apple stores. Compare this with Best Buy.

Thick value: this is real, meaningful, and sustainable. Thick value, not thin value, actually makes people better off.

Let's summarize. What is awesomeness? Awesomeness happens when thick — real, meaningful — value is created by people who love what they do, added to insanely great stuff, and multiplied by communities who are delighted and inspired because they are authentically better off. That's a better kind of innovation, built for 21st century economics.

Finally a business guru and a Production Company that gets it! That is awesome.

Cre8ive Network could be your
Awesome Resource Partner
creating Value In Vegas for you!

Tuesday, May 19, 2009

Meetings Mean Business

About Meetings Mean Business

Meetings Mean Business is a campaign working to protect the millions of American jobs that depend on business travel and events. Meetings Mean Business supports a robust travel industry that employs millions of hardworking Americans in hotels, restaurants and conference centers across the country. Check it out...

Cre8ive Network could be your Las Vegas Resource Partner

Saturday, May 9, 2009

Return On Investment - Convention/Incentive/Event

Your ROI = Accomplishment Of Your Goals

“There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment.” -Norman Vincent Peale

RETURN ON YOUR INVESTMENT  -  One of the most important elements of any business project, product, or decision is the return on investment; how much earned when compared with how much invested. Working closely with you, Cre8ive Network (C8N) will ensure your investments of time, money, and other resources into a program are maximized, providing your participants with the best possible experience while remaining within the agreed budgetary parameters.

By leveraging C8N’s knowledge, skills, and abilities in the planning and operational phases of an event the client will realize significant savings, decreasing the expense of the event. This savings will exceed any fees related to the C8N engagement, thus collaborating with C8N opens access to subject matter expertise while providing value that simply could not be realized otherwise.

The wealth of C8N experience and industry insight related to visualizing, pre-planning, developing theme & objectives/incentives/ A/V / staging/set-design/meetings content/exhibits/experiential learning/entertainment/ transportation, logistical support, event operations, set-up/strike, and fiscal reconciliation is all part of our value-added, holistic approach.

In addition to the direct fiscal savings C8N provides, there are indirect savings as well, by decreasing the time & effort required by your organization to plan and conduct your convention/incentive/event. Thus your people remain focused on conducting core business operations and not wasting time in areas where they may not have well developed knowledge, skills, and abilities e.g. convention/incentive/event planning & operations.

If you do have an internal team of professionals we're great at integrating resources for seamless execution.

Cre8ive Network has extremely low overhead and seeks to engage all value producing resources for your incentive/convention/event.

Return On Investment is the Holy Grail of Conventions/Incentives/Events, but the question has always been how to effectively track and measure it, compile the evaluation in a form that you can appreciate, and use to improve your next meeting.

Today, the ongoing technological revolution is developing better automated tools that give us a better grasp than ever on your meetings ROI.

We like to look at five levels of measurement:

•One—measuring reaction to a meeting, including "enjoyment;"
•Two—tracking the learning that attendees actually take away from the meeting;
•Three—detailing attendee actions that took place as a result of the meeting;
•Four—gauging subsequent impact of the meeting, such as greater productivity or sales, or reduced errors; and
•Five—arriving at an actual return on investment garnered via the previous four levels.

There's also a sixth level, if you will, which is the impact that can't be converted to money. This could include better branding, cooperation, teamwork, and a variety of intangibles. Every meeting has intangibles.

While results might be attached to specific meetings in theory, it's not easy in practice, which is why sometimes clients don’t want to be bothered with measuring at all and sometimes we just talk about ROO - Return on Objectives or ROE - Return On Event.
These terms are code for, 'I can't possibly put numbers on this. But you could say you met 20 new customers who might buy your product, or educated 300 physicians on how to effectively administer a particular drug, etc…

Most important to us is that your objectives are met and you receive value for your investment of time and money.

We know this is what’s necessary to earn the right to collaborate on your next event, developing a long term partnership that gets progressively better over time, benefitting everyone.

The best use of our experience & expertise is producing all aspects of your production right here in Las Vegas, the convention & entertainment capital of the world.

Cre8ive Network could be your Las Vegas Resource Partner

Monday, May 4, 2009


Buzz*Vibe*Rhythm is a proprietary concept that Cre8ive Network uses to describe the way all of the interaction from beginning to end should impact the experience of all stake holders, especially the target audience...

We say, like never before, people will hear the BUZZ, feel the VIBE & catch the RHYTHM of your masterfully produced event.

What’s the BUZZ? "Tell them what's happening..."

BUZZ –You want all stakeholders to hear the BUZZ about your pending event. All forms of communication should be engaged to create an irresistible gravitational pull. Voice mails, e-mails, Twitter, SMS Texting, Thematic Event website, Special communiques, etc. Done correctly, the BUZZ about your event will create an enormous impact on anticipation, expectations & motivation. •One of the ways to increase the BUZZ is to include more people.
•Consider setting criteria that would create an opportunity for employee representatives from all levels of the organization to score a VIP pass. This drives the BUZZ and helps expand “the event as the incentive” concept.

•Don’t forget customers, guests and board members.

BUZZ, done properly, will create excitement for the Peak Experience of your event, ramping up to a fever pitch – like bees swarming to get into their hive.

VIBE – We want all stakeholders to feel the VIBE of your event from a long way off. As they draw near the thematic intent is undeniable & inescapable. The sense of arrival and the excitement of participating in all aspects of the event will be nearly overwhelming. The VIBE connects and carries everyone through the purpose of the event and is always punctuated with experiential discovery, entertainment, learning & FUN.

RHYTHM – Everyone experiencing the RHYTHM evoking vibe of your event will be infused with renewed enthusiasm woven into the fabric of their daily responsibilities. Sustainable rhythm - inspiring new behavior, producing better results – that’s the name of our tune.

Cre8ive Network can harmonize with your leadership team to create BUZZ, VIBE & RHYTHM for an event that will maximize the return on our investment.

"Motivating new behaviors producing greater results" is what we do best.

* Note: BUZZ*VIBE*RHYTHM is a registration pending Service Mark owned by Cre8ive Network.
Cre8ive Network could be your Las Vegas Resource Partner

Wednesday, April 29, 2009

Your Event Is Your Incentive

In the traditional sense, incentives that involve an event are implemented to increase productivity - the best producers get to go on a trip and/or to the event. (Event, in this context, is used in a broad sense to include conventions, exhibitions, meetings, celebrations, etc.) This can be a powerful tool in your organization if handled correctly and engineered to extract the maximum amount of benefit available.

That’s what we do at Cre8ive Network.

We help you create an event that will become a PEAK EXPERIENCE and market it to your people in a way that will act as a powerful incentive for your people to do whatever it takes to be able to participate – again and again.


We have experience integrating incentive elements into your event and sustaining additional incentive elements long afterwards, eventually ramping them up to the next event.
•Make it clear that participation will not be automatic for anyone.
•Participation in the event could be dependent on the achievement of key business drivers.
•Certain criteria may be set to encourage the achievement of desired results ramping up to event registration.

The emphasis is always on treating the event itself as a branded PEAK EXPERIENCE. Being able to attend and participate will become your most powerful incentive. Investing in your event is an investment in the primary incentive that drives your most important results.


Think of it. Handled correctly and marketed strategically, your event can positively impact recruiting, retention and productivity. And it won’t be limited to just your employees. Your suppliers will want to participate and may, in some cases, play an important part in sharing some of the financial investment for the event. We understand the important role that suppliers represent to your company and are experienced at functioning in a way that strengthens the bonds with those “business partners” of yours.

We work collaboratively with them to ensure that they get what they need to be effective for you. We take the time to talk to them, clarify their needs and do what has to be done so that they can do their best for you.

At Cre8ive Network we’re committed to helping you expand the concept, awareness & impact of your incentive/event to positively impact your people, your relationships and to ultimately grow your business.

Cre8ive Network could be your Las Vegas Resource Partner

Wednesday, April 15, 2009

Negotiators Have An Edge On The House (for a limited time)

ViV = Value in Vegas

Las Vegas continues to capture the world's imagination as the destination where anything is possible. With more than 140,500 guest rooms, 9.8 million square feet of convention and exhibit space, award-winning restaurants, luxurious spas, fantastic shopping, world class golf, and truly unique entertainment, Las Vegas remains one of the most exciting convention, meeting and incentive destinations in the world.

Top 10 Reasons There Is So Much Value in Vegas Now:

•No. 1 Accommodations With more than 140,000 rooms, Las Vegas offers the best group value proposition in the world.

•No. 2 Convention Services With more than 233,000 resort industry employees, Las Vegas will provide the best convention experience in the world. Our resorts host more than 22,000 meetings, conventions and incentive programs annually, ranging in size from 10 to more than 100,000 attendees.

•No. 3 Increased Attendance The attractiveness of Las Vegas generates strong attendance for meetings. On average, attendance increases 14% when conventions rotate into Las Vegas. Research also shows that attendees spend more time in meetings and on the trade show floor when programs are held in Las Vegas.

•No. 4 Convention Centers Space, space and more space. Las Vegas has more than 9.8 million sq. ft. of exhibit space and is home to three of the country's 10 largest convention venues: the Mandalay Bay Convention Center, a 1.7 million-square-foot center on the south Strip; 1.8 million-square foot Sands Expo and Convention Center adjacent to the Venetian; and the 2.3 million-square-foot Las Vegas Convention Center.

No. 5 Air Service With more than 900 flights per day and non-stop service from 130+ US cities, Las Vegas is easy on your time and budget.

No. 6 Location, Location, Location McCarran International Airport is conveniently located just one mile from Las Vegas Boulevard and 3.5 miles from the Las Vegas Convention Center. Over 70,000 hotel rooms are within a 15 minute drive from the airport.

No. 7 Weather Las Vegas averages 320 days of sunshine per year. With an average temperature of 66.3 degrees, annual rainfall of 4.13 inches and humidity around 29 percent, the climate is perfect for meetings held throughout the year.

•No. 8 Transportation The close proximity of Las Vegas hotels, in many cases, eliminates the need for transportation as delegates can walk to many destinations. When transportation is required, however, Las Vegas offers a myriad of options including bus, taxi, shuttles and the country's first automated monorail.

No. 9 Dining There are few other cities in the world that are able to boast about the wide array of dining options available, from all-you-can-eat-buffets to some of the finest restaurants in the world. Many of the great chefs have set up shop in Las Vegas restaurants, where patrons are consistently rewarded with great food. As a result, Las Vegas has options for every culinary taste.

No. 10 Las Vegas Convention and Visitors Authority, The LVCVA, is the ultimate authority on Las Vegas. Cre8ive Network works with their team of friendly Las Vegas experts and their extensive array of tools available to help us, help you - including:

-Lead distribution -Attendance promotion -Site inspection arrangements -Familiarization tours

-Facility and contact information -LVCVA housing assistance -Local supplier coordination

-Promotion assistance -Press releases/press kits -Visitor brochures, guides and maps

-Calendar of events and shows -Convention/trade show planning services -Registration Staffing

-Destination Research


Question ---------------------------------- 2008 Answer

How many visitors come to Las Vegas? 37,481,552

How many convention delegates visit? 5,899,725

How many conventions are held per year? 22,454

What is Clark County's gaming revenue? $9.8 Billion

What is Las Vegas Strip's gaming revenue? $6.1 Billion

What is Downtown's gaming revenue? $582 Million

What is Boulder Strip's gaming revenue? $837 Million

Average visitor's gambling budget per trip? $532

What is Las Vegas' city-wide occupancy? 86.0%

What is Las Vegas' hotel occupancy? 89.8%

What is Las Vegas' motel occupancy? 57.8%

What is Las Vegas' weekend occupancy? 89.8%

What is Las Vegas' midweek occupancy? 84.3%

U.S. national average hotel occupancy? * 60.4%

# of enplaned/deplaned airline passengers? 44,074,707

Avg daily auto traffic: all major highways? 82,093

Avg daily auto traffic: I-15 @ NV/CA Border? 37,686

What is the average nightly room rate? $119

How many hotel/motel rooms are in Las Vegas? 140,529

How long is the average visitor's trip (in nights)? 3.5

What % of visitors are under 21? 6%

What is the average age of a visitor? 50.6

What % are first time visitors? 16%

% of visitors are from Southern California? 24%

What % of visitors are International? 15%

*U.S. average hotel occupancy based on data from Smith Travel Research LAST UPDATED: 3/09Compiled by the Las Vegas Convention and Visitors Authority, Research Department

Cre8ive Network could be your Las Vegas Resource Partner

1st Minute of Video Visit with D. Christopher Jenkins

For the rest of this Video Visit please go to: